Jesús Reyes has been part of the GENUMIS story since the very beginning. A fashion journalist, stylist and founder of CoolHunting Madrid Comunicación, he has built a recognised career in communications and television in Spain. Our collaboration with Jesús and his team during the early days of GENUMIS helped give the brand greater visibility and introduce our creations to well-known personalities in Spain. More than someone who has worn our cufflinks, Jesús represents an important chapter in our beginnings. He believed in GENUMIS when our story was only just beginning.

Ángel Molina, founder of AM Suits, formerly Dapper Suits, has been part of the GENUMIS story since our early years. I still remember that first call from Ángel, proposing a collaboration and the opportunity to introduce our cufflinks into his tailoring business. What began as an opportunity to bring GENUMIS into the world of tailoring and men’s style developed into a relationship that continues to this day. Years later, we continue to work together, sharing the same attention to detail and appreciation for pieces capable of bringing personality to a suit. One phone call began a collaboration that remains part of the GENUMIS story today.

Santiago Moyano, founder of L’Épicurien Madrid, has helped introduce GENUMIS to a new generation of tailoring and menswear enthusiasts. His Madrid-based firm shares our philosophy of craftsmanship, quality and attention to detail. Through Santiago and his presence on social media, GENUMIS gained greater visibility and connected with a community passionate about dressing well. A particularly natural collaboration between two projects united by the same belief: true elegance lies in the details.

Imanol Sánchez has helped bring greater visibility to GENUMIS within the world of bullfighting, a tradition closely associated with heritage, elegance and attention to detail. The Aragonese bullfighter took his alternativa in 2013 and has appeared alongside figures including Juan José Padilla, Jesulín de Ubrique, El Fandi and Cayetano Rivera. He has also been one of the pioneers in bringing bullfighting into the digital world and onto social media. His support helped GENUMIS reach a community deeply connected to Spanish tradition.

Antonio Carpio, tailor and founder of Carpio Menswear, has given our pieces significant visibility through his tailoring business and social media presence, introducing GENUMIS to a community that shares our passion for men’s style and attention to detail. Our collaboration continues today, bringing together two projects with a very similar philosophy: creating pieces with personality, quality and character. A collaboration that has helped take GENUMIS even further.

There are days when every detail matters. The suit. The shirt. The shoes. And the final touch before stepping out: the cufflinks. GENUMIS has also accompanied those who chose our pieces for one of the most important days of their lives. Every wedding adds a new story to coins whose own stories began many years before. A piece with a past, for a moment that will last forever.

The GENUMIS story has also been shaped by people who, in different ways, have trusted us, worn our pieces and helped introduce them to others. Our special thanks go to everyone who has been part of this journey:

Every recommendation, photograph, post and gesture of support has helped a small brand born from a passion for coins reach further and further. We would also like to give a very special mention to Antonio Collados, our most loyal customer, whose continued trust in GENUMIS has accompanied us throughout the years.