Industrial vs artisan cufflinks
This question is common when one potential client want to buy cufflinks or jewerly on the internet. Before making the decision, you need to know what product are you going to buy. I invite you to discover the history of the cufflinks, the important of artisan jewels and the value that wearing these jewel cufflinks symbolizes
Cufflinks have always been associated as a symbol of power and elegance. Its origin raises doubts between historians and archaeologists. some professionals affirm that in the hieroglyphs found in the tomb of Tutankhamun, in Egypt, images of cufflinks are seen in the bracelets, while a majority of historians determine that the cufflinks were born in the century XVII with the bourgeoisie, aristocracy and monarchy who wore jewelry in courts, popular events and formal acts, and whose function was to keep the sleeves or the neck of the shirts closed to better fit them. Cufflinks are a historical, traditional product with more than 400 years of use.
With the arrival of the Industrial Revolution in the 18th century, the cufflinks began to be mass produced, lowering their prices and being more accesible to the public of the economic middle class. The product was made with different precious metals, from gold and sterling silver to copper and bronze, and of different designs: buttons, medals and coins, which makes them authentic pieces of jewelry. The following image shows 19th century cufflinks auctioned on the platform of Catawiki:
Nowadays cufflinks are used in formal and informal occassions and there are thousands of designs with different varieties. 99% of the cufflinks on the market are industrial mostly made in China, and with a very competitive offer where you can buy very cheap cufflinks in AliExpress. Based on ratings, they are made of low-medium quality and this is know because they don't conserve over time. Buying inexpensive industrial cufflinks is a way to have a wide variety at low cost and use them in informal moments. However, they cannot be considered jewels, but rather accessories that do not convey the power, luxury, history and elegance that a jewel-cufflinks traditionally possesses.
On the other hand, the authentic Genumis artisanal coin cufflinks are handmade in Spain, being a registered and legal brand, which buys coins from local stores that are in danger of extinction, the well-known philatelias and numismatics, and which extols the history of coins. The artisan process of a Genumis involves 30 minutes of work, in what it takes to make a handcrafted cufflink, a machine can produce hundreds or thousands of units. Please click here to learn more about how Genumis jewel cufflinks are made.
In this days, many people who wear cufflinks they use them on very special occasions or important business meetings, can you imagine breaking the ice with your client or potential partner by telling them about the history of the coins that you have in your jewelery cufflinks?
Genumis, in addition to selling its famous jewelery with sterling silver coins with sales prices of 60-75 euros, also offers more economic artisan cufflinks made up of cosmopolitan coins whose prices are around 20-30 euros.
Would you gift a cheap cufflinks to your father or grandfather? Would you do business with inexpensive cufflinks? Would you feel elegant and empowered in industrial cufflinks? Would you wear cufflinks on your wedding day that will not be preserved over time? In your hands, never better said, is the decision to acquire a jewel or an accessory.
Posted on Dec. 13, 2021, by Hussein Mroue.