Genumis, the handmade cufflinks brand made with coins that feel luxurious

The Genumis brand -www.genumis.es- emerged in 2020 through the collection of antique and luxury coins by its creative director, Hussein Mroue.

Genumis is the first Spanish brand of jewelery cufflinks whose main pieces are coins, making them an incredible and unique fashion accessory. The pieces in the current collection include a wide selection of old coins, prior to 1950, whose manufacture includes materials such as silver, copper or bronze; while other designs, more current and cosmopolitan, are designed with more recent coins in aluminum, cupro-nickel or steel.

These jewels, all made by hand, go from being a traditionally masculine product to a new fashion accessory also for women. To reach a wide target, the bases of the Genumis cufflinks, which are created in copper, allow beautiful finishes in three colour ranges: silver, pink or gold.

The manufacture of each design is an artisan process in which only Hussein Mroue, director of the firm, participates. From the manufacture of the cufflinks to the preparation and shipment, the philosophy of this young designer is to surprise each customer by inviting them to participate from the first moment in this pleasant shopping experience. Each box includes a signed dedication to the recipient along with a special jewelry cleaning cloth and, of course, a description of the item.

Genumis is also a socially responsible brand, both ecologically, whose boxes and packaging are 100% recycled, and economically; since the acquisition of its collections of old coins are bought from small Spanish businesses in danger of extinction: the so-called numismatic and philatelic stores.

Publshed on October 1, 2020, by Hussein Mroue and Coolhunting Comunicación Madrid.